SPONSOO

SPONSOO

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Sports marketing made easy with Sponsoo 

"Sponsorship revolutionaries" wrote the German magazine Cicero in their edition about Hamburg's sport marketing startup Sponsoo. Sponsoo's ambition is no less than to fully digitalize the sport sponsorship industry by connecting athletes, clubs and sponsors on a full-service online marketplace. There are more than 6,000 athletes looking for sponsors on the platform.
Sponsoo_logo.jpg

We take a grassroots approach to disrupt the sponsorship industry. We started with helping out small amateur teams and hobby athletes and worked our way up to first division clubs, Olympic Gold Medal winners and large associations. Our goal is to give all of them equal access to the professional sport sponsorship market. This creates an exceptionally large and diversified portfolio that gives advertisers the possibility to run marketing campaigns in any area of sports.

CEO Andreas Kitzing

CTO Christian Kaspar and CEO Andreas KitzingCEO Andreas Kitzing programmingThe Sponsoo-Team gets together during a Pitch at the Reeperbahn-Festival
Sponsoo was financed by EU grants, recurring revenues and prizes from startup competitions such as Microsoft's "Do Great Things" campaign, until it closed it’s first funding round worth 300,000 € in August 2016. The funding round allowed to take Sponsoo to the next level. The money was used for hiring further sales employees and developers in Sponsoo's headquarter in Hamburg and to ramp up marketing.
Sponsoo - Sport Sponsoring

Sponsoo - Sport Sponsoring

The demand for sponsorship is increasing further. Kitzing: "More and more marketing decision makers realize that sport sponsorship is a valuable tool even beyond classic formats such as Bundesliga or TV sponsorships. The digitaliziation and the democratization of media creates new possibilities for cooperations with sports people as influencers, brand ambassadors; and Sponsoo is the most efficient tool to put ideas into practice. The funding round will help us to increase efficiency even further. We're excited that so many people believe in our vision as well, and are even willing to back that up by investing a significant amount of their own money."

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